Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at ec-wings.click, place orders, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and ensuring that your personal data is handled responsibly, transparently, and in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this policy, please discontinue use of our website and services immediately.

1. About Us

East Coast Wings is a food service business operating in the United States. We provide wing-based food products and related culinary services to our customers both online and at our physical locations. Our commitment to your privacy is as important to us as the quality of the food we serve.

For all privacy-related inquiries, requests, or concerns, please contact us using the information provided in Section 15 of this policy.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to our website at ec-wings.click
• Customers who place online food orders through our platform
• Individuals who create accounts on our website
• Users who subscribe to our newsletter, promotional emails, or loyalty programs
• Anyone who contacts us via email, phone, or through any form on our website
• Participants in surveys, contests, promotions, or feedback programs

This policy does not apply to third-party websites, applications, or services that may be linked to or from our website. We are not responsible for the privacy practices of such third parties, and we encourage you to review their respective privacy policies before providing any personal information.

3. Information We Collect

We collect various types of information in connection with our services. Below is a detailed breakdown of the categories of personal information we may collect:

3.1 Personal Identification Information

When you interact with us, we may collect personally identifiable information that can be used to identify you directly or indirectly. This includes:

• Full name — provided when creating an account or placing an order
• Email address — used for order confirmations, receipts, and marketing communications
• Phone number — used for order updates, delivery coordination, and customer service
• Mailing and delivery address — required for processing food delivery orders
• Date of birth — collected in limited circumstances for age verification or promotional eligibility
• Account username and password — stored securely when you create a user account

3.2 Payment and Financial Information

When you place an order through our website, we collect payment-related information to process your transaction. This includes:

• Credit card or debit card details (card number, expiration date, CVV)
• Billing address associated with the payment method
• Transaction records and order history

Please note that payment card data is processed through secure, PCI-DSS compliant third-party payment processors. We do not store full credit card numbers on our servers.

3.3 Order and Transaction Data

We collect records of the products and services you purchase or browse, including:

• Food items ordered, quantities, and special instructions
• Order timestamps and delivery or pickup preferences
• Loyalty points earned or redeemed
• Promotional codes used at checkout
• Customer feedback and ratings related to specific orders

3.4 Usage and Technical Data

When you visit our website, we automatically collect certain technical and behavioral data, including:

• IP address — used to determine general geographic location and for security monitoring
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring URLs — how you arrived at our website
• Clickstream data — your navigation path through our site
• Search queries entered on our website
• Error logs and crash reports

3.5 Cookie and Tracking Data

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience and collect information about how you interact with our website. For full details, please refer to Section 10 of this policy regarding Cookie Usage.

3.6 Communications Data

When you contact us directly — via email, phone, or through our website contact form — we may collect:

• The content of your messages or inquiries
• Your contact details as provided in the communication
• Records of customer service interactions
• Feedback, complaints, and survey responses

3.7 Location Data

With your consent, we may collect precise or approximate geographic location information from your device to facilitate delivery services, show nearby locations, or provide location-relevant promotions. You may disable location sharing through your device settings at any time.

3.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you interact with our social media pages or connect your social account)
• Third-party food delivery platforms and aggregators
• Marketing and analytics partners
• Publicly available data sources

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Order Processing and Service Delivery

• To process and fulfill your food orders, including preparation, packaging, and delivery or pickup coordination
• To send order confirmations, receipts, and status updates via email or SMS
• To manage your account and maintain your order history
• To process payments and handle refunds or disputes

4.2 Customer Support and Communications

• To respond to your inquiries, complaints, and requests in a timely manner
• To contact you about issues relating to your orders or account
• To send important service announcements, policy updates, and operational notifications

4.3 Marketing and Promotional Activities

• To send you promotional emails, newsletters, and special offers — only with your consent where required by law
• To personalize marketing messages based on your order history and preferences
• To inform you of new menu items, seasonal specials, and loyalty program rewards
• To run contests, giveaways, or promotional campaigns you choose to participate in

You may opt out of marketing communications at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us directly at [email protected].

4.4 Analytics and Website Improvement

• To analyze website traffic patterns and user behavior to improve our online platform
• To understand which menu items and features are most popular
• To test new website features and optimize user experience
• To conduct internal research and business intelligence reporting

4.5 Legal Compliance and Security

• To comply with applicable United States laws, regulations, and legal obligations
• To prevent fraud, unauthorized transactions, and potential security threats
• To enforce our Terms of Service and other agreements
• To respond to lawful requests from law enforcement or government authorities
• To protect the rights, property, and safety of East Coast Wings, our customers, and the public

4.6 Business Operations

• To manage our loyalty and rewards programs
• To conduct customer satisfaction surveys and collect feedback
• To facilitate corporate transactions such as mergers, acquisitions, or asset transfers
• To maintain accurate business records and financial documentation

5. Legal Basis for Processing

Under applicable United States privacy laws, including the CCPA/CPRA and the FTC Act, we process your personal information based on the following legal grounds:

• Contractual necessity: Processing required to fulfill an order or service agreement with you
• Legitimate business interests: Analytics, fraud prevention, and service improvement
• Legal obligation: Compliance with applicable laws, tax regulations, and court orders
• Consent: Marketing communications and non-essential cookies, where your explicit consent is obtained

6. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with certain trusted third parties under the following circumstances:

6.1 Service Providers and Business Partners

We engage third-party vendors and service providers who perform services on our behalf. These parties are contractually obligated to protect your data and may only use it for the specific purposes we authorize. These include:

• Payment processors — to securely handle credit/debit card transactions (e.g., Stripe, Square, PayPal)
• Delivery and logistics providers — to fulfill food delivery orders to your specified address
• Email and SMS marketing platforms — to send promotional and transactional communications
• Website hosting and cloud infrastructure providers
• Analytics platforms — such as Google Analytics, to analyze website usage
• Customer relationship management (CRM) systems
• IT security and fraud prevention services

6.2 Legal and Regulatory Disclosures

We may disclose your personal information when required or permitted by law, including:

• In response to a valid subpoena, court order, or government investigation
• To comply with applicable federal or state laws and regulations
• To protect the legal rights or safety of our company, customers, or employees
• To cooperate with law enforcement agencies in investigating criminal activity

6.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, sale of assets, bankruptcy, or similar corporate transaction, your personal information may be transferred to the acquiring entity. You will be notified via email or a prominent notice on our website before your data becomes subject to a different privacy policy.

6.4 Advertising and Analytics Partners

We may share aggregated or de-identified data with advertising networks and analytics providers to improve targeted advertising and measure campaign effectiveness. Such data does not personally identify you.

6.5 With Your Consent

We may share your information with other third parties when you have given your explicit consent for such sharing, such as when you participate in co-branded promotions or partner loyalty programs.

7. Data Security Measures

We take the security of your personal information seriously and implement a variety of industry-standard technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

7.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols
• Password hashing: Account passwords are stored in hashed format using strong cryptographic algorithms
• Firewalls and intrusion detection systems to monitor and block malicious traffic
• Regular security audits and vulnerability assessments
• Multi-factor authentication (MFA) for internal system access
• PCI-DSS compliance for all payment card processing activities

7.2 Administrative Safeguards

• Access to personal data is restricted to authorized employees and contractors on a need-to-know basis
• All staff with access to personal data receive privacy and security training
• Data processing agreements are in place with all third-party service providers
• Regular review and update of internal privacy and security policies

7.3 Physical Safeguards

• Physical access controls at server locations and offices
• Secure disposal of physical records containing personal information

Despite our best efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data. If you suspect a data breach or unauthorized use of your account, please contact us immediately at [email protected].

8. Data Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The following general retention guidelines apply:

When personal data is no longer needed, we securely delete, anonymize, or destroy it in accordance with our data disposal procedures.

9. Your Privacy Rights

Depending on your state of residence within the United States, you may have a variety of rights with respect to your personal information. We are committed to honoring these rights and will respond to verified requests within the timeframes required by applicable law.

9.1 Right to Know and Access

You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business purposes for collecting it, and the categories of third parties with whom it was shared.

9.2 Right to Correction

You have the right to request that we correct any inaccurate personal information we hold about you. We will use commercially reasonable efforts to correct such information upon verification of your identity and the accuracy of the requested correction.

9.3 Right to Deletion

You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. We may retain data where required to complete a transaction, comply with a legal obligation, detect security incidents, or for other lawful purposes permitted by law.

9.4 Right to Data Portability

Where technically feasible, you may request a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format.

9.5 Right to Opt Out of Sale or Sharing

If you are a California resident, you have the right to opt out of the sale or sharing of your personal information with third parties under the CCPA/CPRA. To exercise this right, contact us at [email protected] or submit a request through our website.

9.6 Right to Limit Use of Sensitive Personal Information

California residents also have the right to limit our use or disclosure of sensitive personal information (such as precise geolocation, financial data, or health data) to uses that are necessary for providing the service.

9.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you services, charge you different prices, provide a lower quality of service, or penalize you in any way for exercising your legal rights.

9.8 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: ec-wings.click

We may need to verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days as required under the CCPA/CPRA, with the option to extend by an additional 45 days where reasonably necessary. We will notify you of any such extension within the initial 45-day period.

10. Cookie Usage

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and deliver personalized content and advertisements. Cookies are small text files stored on your device when you visit our website.

10.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly (e.g., shopping cart, login sessions). These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data.
• Functional Cookies: Remember your preferences (e.g., language, location) to personalize your experience.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements based on your browsing history and interests.

10.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most web browsers allow you to refuse new cookies, delete existing cookies, and receive notifications when cookies are set. Please note that disabling certain cookies may affect the functionality of our website.

For more detailed information about the specific cookies we use and how to manage them, please refer to our Cookie Policy, available on our website at ec-wings.click.

11. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA), or from minors under the age of 16, in compliance with applicable state laws.

If you are under 18 years of age, please do not use our website or provide any personal information to us. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

12. California Residents — Additional Rights Under CCPA/CPRA

If you are a California resident, you are entitled to specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023. These rights include all rights listed in Section 9 above, as well as the following:

12.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected personal information in the following CCPA categories:

• Identifiers (name, email, IP address, account ID)
• Commercial information (purchase history, order data)
• Internet or electronic network activity (browsing behavior, cookie data)
• Geolocation data (with consent, for delivery purposes)
• Inferences drawn from the above to create a customer profile

12.2 "Do Not Sell or Share My Personal Information"

California residents have the right to opt out of the sale or sharing of their personal information. We do not sell personal information in the traditional sense. However, if our use of advertising cookies or third-party analytics tools constitutes a "sale" or "sharing" under the CCPA/CPRA, you have the right to opt out. To exercise this right, contact us at [email protected].

12.3 Authorized Agent Requests

California residents may designate an authorized agent to submit privacy requests on their behalf. We may require proof of the agent's written authorization and verification of your identity before processing such requests.

12.4 Shine the Light Law

Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who have an established business relationship with us may request information about the categories of personal information disclosed to third parties for direct marketing purposes in the preceding calendar year. To make such a request, please contact us at [email protected].

13. International Data Transfers

East Coast Wings is based in the United States, and your personal information is primarily collected and stored within the United States. However, some of our third-party service providers may operate in or transfer data to countries outside the United States. In such cases, we take appropriate steps to ensure that your personal information receives adequate protection in accordance with applicable laws.

Such measures may include:

• Contractual data protection clauses with international service providers
• Ensuring that recipients are located in countries with adequate data protection standards
• Obtaining your consent where required for international transfers

By using our services, you acknowledge and consent to the transfer of your personal information to the United States and, potentially, to other countries where our service providers operate, subject to appropriate safeguards.

14. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, third-party delivery apps, and other external services. These links are provided for your convenience and informational purposes only. We have no control over the privacy practices or content of these external sites and are not responsible for their privacy policies.

We strongly encourage you to review the privacy policy of every website you visit or service you use. The inclusion of a link on our website does not imply our endorsement of the linked site or service.

15. Filing Complaints with Data Protection Authorities

If you believe that your privacy rights have been violated and you are not satisfied with our response to your complaint, you have the right to file a complaint with the appropriate regulatory authority. In the United States, the following agencies handle privacy-related complaints:

15.1 Federal Trade Commission (FTC)

The FTC enforces federal consumer protection laws, including privacy-related violations. You may file a complaint with the FTC through:

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Mail: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

15.2 California Privacy Protection Agency (CPPA)

California residents may file complaints regarding violations of the CCPA/CPRA with the California Privacy Protection Agency:

• Website: cppa.ca.gov
• Email: [email protected]

15.3 State Attorneys General

Residents of other states may file privacy complaints with their respective state Attorney General's office. Most states have a consumer protection division that handles privacy-related matters.

16. Contact Us for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the information below:

We strive to respond to all privacy-related inquiries within 30 business days. For formal rights requests under the CCPA/CPRA, we will respond within the statutory 45-day period as described in Section 9.8.

17. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or data processing activities. When we make material changes to this policy, we will:

• Post the updated policy on our website with a revised "Last Updated" date at the top of this page
• Send a notification email to registered users where required by law
• Display a prominent notice on our website homepage for a reasonable period

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we protect your personal information.

This Privacy Policy was last reviewed and updated on June 12, 2026. East Coast Wings is committed to maintaining transparency in all matters relating to your personal data.