Cookie Policy

Last Updated: June 12, 2026  |  Effective Date: June 12, 2026

1. About This Cookie Policy

This Cookie Policy applies to the website ec-wings.click (the "Website") operated by East Coast Wings ("we," "us," or "our"). This policy provides clear and comprehensive information about the cookies and similar tracking technologies we use when you visit our Website.

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy. Where required by applicable law, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), we will request your consent before placing non-essential cookies on your device.

This Cookie Policy should be read alongside our Privacy Policy, which provides additional detail about how we collect, use, and protect your personal information.

2. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

3. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, provide a better user experience, and supply information to the website owners.

Cookies are created by the web server that hosts the website you are visiting and are delivered to your browser. Each cookie contains a small amount of data — typically a unique identifier, the name of the website, and some numbers and characters. This information allows the website to "remember" your actions or preferences over time.

Cookies are not programs and cannot carry viruses or install malware on your device. They simply store small pieces of text information that websites can later retrieve to recognize you or remember your preferences.

3.1 First-Party vs. Third-Party Cookies

Cookies can be classified as either first-party or third-party cookies:

  • First-Party Cookies: These are cookies set directly by East Coast Wings (the website you are visiting). They are used primarily for the website's core functionality and to improve your user experience on our site.
  • Third-Party Cookies: These are cookies set by a domain other than ec-wings.click. They are placed by third-party services that appear on our pages, such as Google Analytics, Google Ads, and social media platforms. These third parties may use cookies to track your activity across multiple websites.

3.2 Session vs. Persistent Cookies

  • Session Cookies: These are temporary cookies that are deleted from your device as soon as you close your browser. They enable the website to link your actions during a single browsing session.
  • Persistent Cookies: These cookies remain on your device for a set period specified in the cookie or until you manually delete them. They are activated every time you visit the website that created the cookie.

3.3 Similar Tracking Technologies

In addition to cookies, we may also use similar tracking technologies, including:

  • Web Beacons (Pixel Tags): Tiny transparent images embedded in web pages or emails that track whether a page has been viewed or an email has been opened.
  • Local Storage: A browser feature that allows websites to store data locally within your browser, similar to cookies but with greater storage capacity.
  • JavaScript Tags: Small pieces of code embedded in our website pages that help track user behavior and gather analytics data.

4. Types of Cookies We Use

East Coast Wings uses the following categories of cookies on our website ec-wings.click:

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the proper functioning of our Website. Without these cookies, certain features of the website would not work properly, and we would be unable to provide you with the services you request. Because these cookies are strictly necessary, they do not require your consent under applicable law.

Essential cookies are used for purposes such as:

  • Maintaining your session as you navigate through our website
  • Remembering items added to an online order or cart
  • Ensuring website security and preventing fraudulent activity
  • Storing your cookie consent preferences
  • Enabling access to secure areas of the website

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are most and least popular and how visitors navigate around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We use Google Analytics to analyze how users interact with our website. Google Analytics uses cookies to collect information about your use of the website, including your IP address (anonymized), browser type, operating system, referring URLs, and pages visited.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Functional cookies are used for purposes such as:

  • Remembering your location to show you relevant menu items and restaurant locations
  • Remembering your language and region preferences
  • Remembering your order history and preferences
  • Enabling live chat or customer support features
  • Providing embedded maps and location services

4.4 Advertising and Targeting Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed, and in some cases selecting advertisements that are based on your interests. We use Google Ads and may use social media advertising platforms to deliver targeted advertisements.

Advertising cookies track your browsing habits and activity across websites in order to show you more relevant ads. These cookies are placed by our advertising partners and may be used to build a profile of your interests.

5. Specific Cookies Used on ec-wings.click

The following table provides detailed information about the specific cookies currently in use on our Website:

Cookie Name Provider Purpose Type Duration
cookieconsent_status East Coast Wings Stores the user's cookie consent preferences so the consent banner does not reappear on subsequent visits. Essential 1 year
PHPSESSID East Coast Wings General-purpose session identifier used to maintain a user session on our server. Essential Session
cart_token East Coast Wings Remembers items placed in your online order cart during your visit. Essential Session
user_location East Coast Wings Stores your preferred location to display relevant menu items and nearby East Coast Wings locations. Functional 30 days
user_preferences East Coast Wings Remembers your preferences such as dietary preferences or sauce heat levels for a personalized ordering experience. Functional 6 months
_ga Google Analytics Registers a unique ID that is used to generate statistical data about how the visitor uses the website. Used to distinguish users and sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data about how the visitor uses the website. Distinguishes users for a 24-hour period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the collection of data on high-traffic sites. Analytics 1 minute
_ga_[ID] Google Analytics 4 Used by Google Analytics 4 to persist session state and track user interactions across our website. Analytics 2 years
_gcl_au Google Ads (AdSense) Used by Google AdSense and Google Ads to store and track conversions. Helps measure the effectiveness of our advertising campaigns. Advertising 3 months
IDE Google DoubleClick Used by Google's DoubleClick advertising platform to register and report a website user's actions after viewing or clicking on one of the advertiser's ads for the purpose of measuring the efficacy of an advertisement. Advertising 1 year
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevancy of ads on and off of Facebook. Advertising 3 months
_hjSessionUser_[ID] Hotjar (if used) Ensures data from subsequent visits to the same site are attributed to the same user ID for performance analytics. Analytics 1 year

6. Legal Basis for Using Cookies

Our use of cookies is governed by applicable United States privacy laws, including:

  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): California residents have the right to know about the personal information collected through cookies, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information.
  • Federal Trade Commission (FTC) Act: We comply with FTC guidelines on transparency and fairness in data collection practices, including cookie-based tracking for advertising purposes.
  • Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children.

For users located in other jurisdictions, we strive to comply with applicable local privacy regulations concerning the use of cookies and tracking technologies.

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

7.1 Cookie Consent Banner

When you first visit ec-wings.click, you will be presented with a cookie consent banner that allows you to accept or reject different categories of cookies. You can update your preferences at any time by accessing the cookie settings link found in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to block cookies, delete existing cookies, or alert you when cookies are being placed. Please note that if you choose to block or delete cookies, some features of our website may not function as intended.

Here are links to the cookie management instructions for the most common browsers:

7.3 Opting Out of Google Analytics

You can prevent Google Analytics from collecting and processing your data by installing the Google Analytics Opt-out Browser Add-on, available at:

Google Analytics Opt-Out Add-on

You can also manage your Google advertising preferences through Google's Ad Settings:

Google Ad Settings

7.4 Opting Out of Google Ads / DoubleClick

To opt out of Google's use of cookies for interest-based advertising, visit the Google Ads Settings page or visit the Network Advertising Initiative opt-out page:

Google Ads Settings  NAI Opt-Out

7.5 Opting Out of Facebook / Meta Cookies

You can manage your Facebook advertising preferences through your Facebook account settings or by visiting:

Facebook Ad Preferences

7.6 Industry Opt-Out Tools

You can also use these industry-wide opt-out tools to manage your advertising preferences across multiple companies:

8. Impact of Disabling Cookies

Please be aware that restricting or disabling cookies may impact your experience on our Website. The following describes what may happen if you disable specific types of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may be unable to complete online orders, access secure areas, or navigate certain parts of the site. We strongly recommend keeping these cookies enabled.
Functional Cookies Your personalized preferences (such as saved location, dietary preferences, or order history) will not be remembered. You will need to re-enter your preferences each time you visit.
Analytics Cookies We will be unable to track how visitors use our website, which means we may not be able to identify and fix performance issues or improve our website based on user behavior. Your visit will not be counted in our analytics reports.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads repeatedly. Disabling these cookies does not mean you will see fewer ads.

9. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) regarding the personal information we collect through cookies, including:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you through cookies and other means.
  • Right to Delete: You have the right to request that we delete personal information collected from you, subject to certain exceptions.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. We may share cookie-based data with advertising partners. To exercise this right, please contact us at [email protected].
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
  • Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

To exercise any of your California privacy rights, please contact us at [email protected].

10. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no uniform standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the opt-out mechanisms described in Section 7 of this policy to control tracking on our Website.

11. Cookies and Children

Our Website, ec-wings.click, is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you are a parent or guardian and believe that your child has used our website and that cookies may have been placed on their device, please contact us at [email protected] and we will take appropriate steps to remove such data.

12. Third-Party Websites

Our Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie or privacy practices. We encourage you to read the privacy and cookie policies of every website you visit.

13. Updates to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, the technologies we use, legal requirements, or other operational needs. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

If we make material changes to how we use cookies, we will notify you by placing a prominent notice on our website or by other appropriate means.

14. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

East Coast Wings — Cookie Policy Inquiries

Company: East Coast Wings

Website: ec-wings.click

Email: [email protected]

We aim to respond to all inquiries within 30 business days. For California residents exercising rights under CCPA/CPRA, we will respond within the timeframes required by applicable law.


This Cookie Policy was last updated on June 12, 2026. East Coast Wings reserves the right to amend this policy at any time. Continued use of ec-wings.click following notification of changes constitutes your acceptance of the updated Cookie Policy.